1950 - 1960
1951
Glen Bell, inspired by friends and neighbors at Mitla Cafe, creates his own version of the Crunchy Taco.
1954
Before Glen Bell created Taco Bell, he started Bell's Drive-In and Taco Tia in the San Bernardino area.
1962
Glen Bell opens his first Taco Bell restaurant in Downey, CA, serving what his customers called "Tay-Kohs."
1964
Retired L.A. policemen, Kermit Becky, becomes Taco Bell's first franchisee, opening a restaurant in Torrance, CA.
1967
Taco Bell's 100th restaurant opens at 400 South Brookhurst in Anaheim.
1970 - 1980
1970
Taco Bell goes public with a total of 325 restaurants.
1978
Glen sold 868 Taco Bell restaurants to PepsiCo Inc., and became PepsiCo shareholder.
1980 - 1990
1984
Taco Bell introduces Taco Salad and Taco BellGrande.
1989
Taco Bell pioneers the concept of linking fast-food marketing promotions with major movie blockbusters. Its "Batman" promotion is a huge success, placing Taco Bell in the spotlight.
1990 - 2000
1990
Taco Bell launches the new 59¢-79¢-99¢ value initiative.
1991
Taco Bell launches new Express business to serve hungry people on-the-go.
1992
The Taco Bell Foundation unveils the TEENsupreme program partnering with the Boys & Girls Clubs of America.
1995
Taco Bell sponsors the first ESPN X Games.
1997
As the new parent of Taco Bell, Tricon declares its independence from the PepsiCo conglomerate.
1998
Gorditas burst onto the fast-food scene and became a nationwide sensation.
2000 - 2010
2001
Taco Bell promises a free taco to everyone in the U.S. if the falling space station MIR hits the floating Taco Bell target.
2002
Taco Bell Foundation donations hit $10 million mark. Donations support more than 500,000 at-risk teens participating in the TEENSupreme program.
2004
Taco Bell introduces the Mountain Dew BAJA BLAST!
2005
The Crunchwrap Supreme becomes Taco Bell's most successful product introduction, and becomes a permanent menu addition in January 2006.
2010 - Present
2010
The new Tacobell.com site launches! From food to jobs to store locations, everything you want to know about Taco Bell is now just a click away! We mourn the loss of our founder, Glen Bell. One of our country's greatest entrepreneurs and innovators, his legacy lives on in our people and our brand.
2012
Taco Bell helicopters 10,000 Doritos Locos Tacos to the remote town of Bethel, Alaska.
2014
Launched Taco Bell Mobile Ordering and Payment App
2015
Taco Bell delivery arrives to select markets across the country. The new Tacobell.com is born— including desktop ordering and The Feed. To save it from demolition, Taco Bell moved its original restaurant, Numero Uno, from Downey, CA to the Irvine headquarters.
2016
In February, Taco Bell launched the Quesalupa - a shell stuffed with melted pepper jack cheese. The Taco Bell Foundation launched the Live Más Scholarship, a program aimed at empowering the nation’s next generation of dreamers, innovators and creators.
2017
Wedding Bells are ringing as Taco Bell begins hosting weddings at the Las Vegas Cantina. Taco Bell released its first-ever retail collaboration, Forever 21 x Taco Bell. The men’s collection completely sold out online within the first day.
2018
Taco Bell launched Nacho Fries, the most successful product launch in the company’s history. Taco Bell 2032 - In honor of the return of Nacho Fries and the 25th Anniversary of Demolition Man, Taco Bell brought Taco Bell 2032 to life in a futuristic pop up dining experience at Comic Con San Diego.
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Free-sign-up reward valid for 14 days from issuance and redeemable only via the Taco Bell mobile app for in-store/drive-thru pickup orders, at participating U.S. Taco Bell® locations, while supplies last. Not available for a web pay-ahead, pickup order or delivery order. Must be a registered Taco Bell app user in order to redeem. Reward valid once per registered user. No product or ingredient substitutions, upgrades or add-ons. Reward is non-transferable and cannot be combined with any other offer. No cash value. Terms and conditions apply.
Uber One Student members get 5% off, up to $9, on orders of $20 or more at participating U.S. Taco Bell® locations, when you place an order as an Uber One Student member on the Uber Eats or Postmates website or app. Order min before taxes and fees. For a limited time and while supplies last. Not valid in-store or with a pickup order. Not valid for dine-in or group orders. Prices and items may vary. Item as part of a combo does not qualify. Cannot be combined. Limit one per order. Other fees and taxes will apply. Discount of menu item price applied to order and does not apply to taxes and fees. Additional terms apply. See delivery partner sites for location availability. Must have or create a valid account with a valid form of accepted payment on file. No cash value. Non-transferable. Benefits for eligible orders only. Age 18+. Fees & additional terms apply. See UBER.COM/ UBERONESTUDENT for details.
Spend $15 or more (before taxes, fees, and gratuities) and add a Cantina Chicken Burrito to your cart before completing order to receive a free Cantina Chicken Burrito on your order for delivery at participating U.S. Taco Bell® locations for users who place an order on the Uber Eats or Postmates website or app. Item as part of a combo does not qualify. Limit one (1) per order. Taxes and fees still apply. Order min before taxes and fees. Discount of menu item price applied to order and does not apply to taxes and fees. Prices may be higher than at restaurants. For a limited time and while supplies last. Not valid in-store or with a pickup order. Not valid for dine-in or group orders. Prices and items may vary. Cannot be combined. Additional terms apply. See delivery partner sites for location availability. Must have or create a valid account with a valid form of accepted payment on file. No cash value. Non-transferable.
