"When they started, they just hired some kids and opened the first store."
In 1974, three motorcycle enthusiasts—Richard Christian, Ron Merritt, and Frank Klovis—started Cycle Gear in Richmond, California. “When they started, they just hired some kids and opened the first store—they didn't even have a manager," recalls Dave Bertram, who is widely credited with turning Cycle Gear from a small regional treasure into a national powerhouse.
Bertram joined the company in 1982 when Cycle Gear was still a fledgling—but that would change soon enough.
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