Chevron

In 1995, Chevron made an important breakthrough in fuel technology with the invention of Techron, a new gasoline additive that was unbeatable at cleaning and protecting engines. This was big news and Chevron needed a big way to tell the world about it. A simple idea arose: Who would be the best person to tell the world about Chevron with Techron? It turns out, not a person at all, but a car. A talking car. And eventually, lots of talking cars. Because, while people don’t think about gasoline all that much, cars do.